How to Get Started with AI (+ PropStream's Predictive AI Platform)

If you feel like you've been seeing the term "AI" everywhere, it's not just you. Nearly every industry is transforming with AI at the forefront—and real estate is no exception.

In a rapidly progressing digital landscape shaped by advancing AI integrations, agents who don't adapt and learn how to use these tools for their benefit may be left on the sidelines. As competition uses AI to increase lead quality and streamline operations, it's vital to stay updated and agile regarding new tools as they become available.

If you’re ready to integrate AI into your real estate business, here’s how to get started:

Assess Your Needs

Not all AI tools are beneficial for your business plan or worth the learning curve.

Also, using AI effectively is a skill that must be polished before you insert it into your business plan, as AI can either be a savvy time-saver or destroy the personal touch you've built within your business. To determine how AI can best be integrated into your business, ask yourself these questions:

What aspects of my business can be automated, and which ones need to be done by me personally?

For example, you may want to lean on AI to suggest trending topics to cover in a Q&A or blog post or as a base for a podcast script. However, you may not want to use AI to generate copy for postcards or other marketing materials if you've developed a specific brand voice that resonates with your audience or clients.

Which areas of my business are eating up an unnecessary amount of my time?

For many agents, lead generation can take a significant portion of time. This is where predictive AI can be a vital resource.

For example, with PropStream Intelligence™, agents can save hours of time weeding out motivated sellers. PropStream Intelligence™ allows agents to easily find properties with a high Foreclosure Factor score (meaning they likely face foreclosure) to identify homeowners with an urgent need to sell. Or, agents can use the Property Condition scores to find off-market properties ranging from Luxury to Disrepair, catering their lead-gen efforts to match client preferences.

Which aspects of my business seem to be lacking?

Every agent has their strengths and weaknesses. For some, beating the competition to local leads is challenging. By incorporating predictive AI, you can potentially identify leads before they've shown obvious signs of selling motivation or before other agents have spotted them.

For example, you may use PropStream Intelligence's Foreclosure Factor data to monitor properties with a rating of "Medium High." If they continue to miss payments, they may shift to the "High" or "Very High" classification, allowing you to reach out as soon as the situation escalates.

By understanding which areas of your business can be improved rather than hurt by AI (both generative and predictive), you can be on your way to integrating it into your strategy.

Choose the Right Platform

Before investing in or trusting an AI platform, it's vital that you do your research and find the most reliable options.

Say you decided that you want to invest in a predictive AI tool to find leads based on the questions mentioned above. In that case, you would want to thoroughly research the accuracy of various predictive AI tools to ensure you're investing in the best and most updated information.

Cut out the guesswork—PropStream It! Check out our PropStream Intelligence page to learn why PropStream's predictive AI capabilities are the best in the industry.

Integrate with Your Existing Workflow

Don't attempt to reinvent the wheel—enhance the one you already have using AI!

If you already have a workflow with proven results (e.g., a CRM, email strategy, postcard template, etc.), you may find it most helpful to use AI tools that can sync with these channels and resources. With PropStream, you can easily use the information you found in our intelligent datasets to create marketing lists, automate email campaigns, collect contact information, and more!

Don't invest in dozens of subscriptions or navigate between endless tabs. Find everything you need in one convenient and reliable location.

Don’t Get Left Behind

AI is gaining traction quickly.

A 2025 Delta Media Group survey of over 100 residential brokerages found that nearly 87% of agents use AI. The top use was crafting property listings (85%), followed by content creation (75%) and social media management (42%).

Although residential real estate's use of AI may not be entirely on par with that of the commercial sector, many believe it’s only a matter of time before more agents, teams, and brokerages fully embrace these tools.

Platforms like PropStream demonstrate predictive AI's real-world impact and give agents a clear advantage. They help you target the right leads, forecast market shifts, and execute data-driven marketing strategies.

As the real estate industry accelerates toward a full-scale digital transformation, those who adopt reliable AI tools early will be better positioned to lead.

The key is to start small, integrate real estate AI tools into your existing processes, and refine your approach as the technology matures. This will help you not only keep up with industry changes but stay ahead of them.