9 Ways to Use ChatGPT to Elevate Your Social Media Game

Disclaimer: Generative AI isn’t a one-and-done tool. We recommend reviewing all AI-generated content for factual accuracy and grammatical precision. Additionally, consider adding your unique voice to ensure the copy remains engaging and authentic.

Every week, at least 250 million people—including real estate agents—use Open AI’s ChatGPT to brainstorm ideas, write content, run grammar checks, and more. In this article, we’ll explore nine ways to use ChatGPT to save time on your social media marketing without sacrificing quality.

Let’s dive into how to elevate your social media game with ChatGPT.

1. Topic Ideation and Planning

ChatGPT is a fantastic brainstorming partner if you need inspiration for your social media content. Try a prompt like: “Come up with 10 content ideas for a real estate FAQ video” or “Give me 15 ideas for educational, testimonial, and promotional posts for Facebook and Instagram.”

Be sure to add details about your local area, personal brand, and any other relevant information to help the tool produce fine-tuned results.

You can then use those ideas to ask ChatGPT to create a social media schedule. For example: “Based on the ideas you’ve given me, make a 30-day social media plan for Facebook, Instagram, and LinkedIn.”

2. Social Media Captions

If you tell ChatGPT what kind of social media post you want to write, it can create a great first draft. Experiment with generating captions for:

• Listing promotions
• Buyer or seller tips
• Educational posts
• Day-in-the-life posts that highlight your work as an agent
• Humorous real estate stories from your work
• Client testimonials

If you prefer to write your captions yourself, try asking ChatGPT to check your copy for grammar, punctuation, and factual errors.

3. Hashtags

Within seconds, ChatGPT can give you dozens of hashtags tailored to your brand and topic. For best results, consider sharing details like the property type you’re highlighting, the neighborhood, tips you’re covering, a client’s full testimonial script, and so on. ChatGPT can pull from these details to create more specific and engaging hashtags.

Next, make sure the hashtags are still in circulation and are relevant to your brand by checking them on social media before using them.

4. Real Estate Video Content

The average American adult spends almost 3.5 hours per day watching online video content. If you want to take advantage of that statistic but don’t have much extra time, try using ChatGPT to write video scripts, titles, descriptions, and hashtags.

ChatGPT excels at storytelling, which is an essential element for videos. Once you have a basic script written, ask AI for ways to strengthen your points, add examples, and use more emotive language where appropriate.

5. Social Media Polls and Quizzes

According to HubSpot, 15% of consumers prefer quizzes and polls as the format for Instagram stories, making it the most preferred medium.

If you’re not sure how to write compelling polls and quizzes, try asking ChatGPT to come up with a few engaging ideas based on your niche and what’s most popular on social media. It can also write the questions and answer options for you.

6. Direct Message Templates

Brands are increasingly using direct messages (DMs) to engage customers more effectively. ChatGPT can help you write effective templates for various types of direct messages, such as:

• Buyer or seller outreach
• Open-house visitor follow-ups
• Expired listing outreach
• Referral requests
• Past client check-ins

Be sure to tweak each one before sending it to make sure it fits the recipient and situation. Recipients can easily spot when a message sounds spammy.

7. Agent Bios

Writing a compelling bio for yourself is tough, especially given your social media profile’s limited space. To have ChatGPT do it for you, share the most essential information about yourself, your real estate experience, and your niche, and ask for a bio to be written within the character limit. Make sure it includes relevant keywords so consumers can find you more easily.

8. Calls-to-Action

An interesting social media post is worthless if no one acts on it. To keep engagement high, ask ChatGPT to write compelling calls-to-action (CTAs) for most of your social media posts. This can include asking people to click on a listing, sign up for an open house, or simply comment on the post.

9. Ad Copy

Writing social media ad copy isn’t like writing a regular post. Try asking ChatGPT to think like a copywriter to create a set of social media ads, including:

• Headlines
• Captions
• Image copy sets
• CTA buttons

You can also ask ChatGPT to tailor the copy to each platform’s word and character count specifications.