5 Simple Strategies the Top Agents Are Bringing Into 2025

Every day, more real estate agents enter the market—and every day, others give up due to intense competition and low sales. This year seems to promise more of the same, as the federal government has halted its plans to cut interest rates, and low inventory aggravates sluggish markets across the nation.

However, this doesn’t mean it’s become impossible to succeed as an agent; it simply means strategy, creativity, and a commitment to growth are paramount as you tackle the year ahead.

In this article, we’ll explore five savvy real estate strategies for agents to make 2025 their most successful year yet.

1. Find a Niche

Niching down is the first of our real estate agent tips—and for good reason. For many agents, zeroing in on a specific niche makes it easier to find clients and establish themselves as the go-to expert in their area.

There are several ways to go about this, as you’ll see below.

Client Types

The first method is choosing to work with a specific type of client. For example, you could choose to primarily serve accredited buyers, real estate investors, or international clients.

Types of Deals

The second way is to niche down by deal type. This could mean going after short-term rental properties, vacation homes, resorts, or apartments.

Geographical Areas

Another option is becoming an expert in a particular area, such as a section of town or even a handful of neighborhoods. This is especially helpful in big cities, where buyers often look for agents with experience in a building or street they’re interested in.

Certificates, Courses, or Designations

Lastly, consider establishing yourself as an authority in a particular niche by furthering your education. This might entail getting a certification, such as in digital marketing techniques or fair housing and diversity. You could also complete a designation in, say, sustainable housing or the senior market.

2. Expand Your Service Offerings

As technology continues to evolve and new consumer expectations form, it’s essential to stay on top of what clients want.

For instance, 20 years ago, sellers didn’t care whether you were an expert in digital marketing tools for property marketing—namely, because those tools didn’t exist yet! Now, however, clients expect agents to at least be familiar with the most popular listing sites and how to market properties on them.

Expanding the services you provide may also be an opportunity to increase your fees or simply generate future referrals.

Here are a few service offerings to consider adding to your toolbelt:

• Home staging (or virtual staging)
• Coordinating with vendors to prepare a property for sale
• Helping clients organize and transfer any required documents for the real estate or lending process
• Advertising on popular listing sites
• Additional property marketing and advertising on social media
• Consultations for short- or long-term rental investors
• Relocation assistance, such as city tours, coordinating with movers, or researching local activities or schools new homeowners may be interested in.

3. Lean Into Social Media

The top agents in 2025 know that social media is here to stay—and they’re ready to use it to their advantage. Here are a few tips to help you master the most popular social platforms as a real estate agent.

Post High-Quality Content

This includes posting high-quality photos and drone imagery of available listings and recently sold listings. To engage social media scrollers even further, you can try posting well-edited videos of yourself visiting a community event or sharing helpful tips, an interesting real estate story, or news updates in your niche.

Create a Cohesive Brand

You may also find it helpful to create a visual brand for yourself so that your social media posts and videos are consistent in their look and feel. This adds an extra sense of professionalism for those consuming your content, encouraging them to view you as an expert in your field.

Jump on New Social Trends

Staying up to date with social media trends can go a long way in keeping your content relevant and engaging. To do so, consider consuming popular content regularly (without unwittingly spending more time than you need) and acting quickly to use trending audio or gimmicks in your posts.

4. Use Video

There’s no denying that video is a powerful marketing tool—and many real estate agents are just scratching the surface of what’s possible with this trending medium. Recent Hubspot data confirms that 89% of consumers want to see more video content from brands, presenting a significant opportunity for agents who use it effectively.

Here are some tips to make the most of your videos:

• Optimize for conversions: Allow your consumers to take action directly in your video, whether that leads them to a listing, a way to contact you, or a registration form for an open house.

• Focus on relatable content: Let your authentic personality shine in your videos. That might mean chatting on a live stream while cooking dinner or simply talking to the camera like you would a friend.

• Keep it short: Shorter videos tend to outperform longer videos, so try to keep your content to under three minutes.

• Use Facebook and Instagram: Users are more likely to share videos on these platforms, potentially allowing you to reach more people.

5. Leverage Technology

Technology isn’t the enemy, and it’s not out to take your job. Agents can use emerging technologies like generative AI to streamline their operations, giving them more time to focus on research, winning clients, and selling homes.

Below, you’ll find a few ways to use technology to your advantage in your real estate business.

Automate Manual Tasks

Instead of spending your valuable time on rote tasks, why not let technology automate them for you? The following tools can make certain aspects of your business much easier:

• Customer relationship managers (CRMs)
• Email marketing platforms
• Lead generators
• Transaction managers (including for document signing and sharing)
• Social media planners and schedulers

Spruce Up Your Marketing Materials

AI-powered tools can help you bolster your marketing content, from creating copy to checking for grammatical errors and from writing captivating headlines to generating eye-catching images.

Enhance Your Listings

In addition to the tools listed above, you can boost your listings' attractiveness with AI-generated virtual staging, 3D walkthroughs, and automatically edited videos. You can even run your headlines and descriptions through a tool like ChatGPT or Gemini and ask it to highlight areas where you could make the copy stand out even more.

Use Up-to-Date, Reliable Real Estate Data

The quality and convenience of your real estate data make a significant difference in your marketing and listing efforts. High-quality, easily accessible data saves you time and effort when running comparative marketing analyses (CMAs), finding hot leads, and marketing properties.

PropStream, for example, pulls from multiple sources to provide the most accurate real estate data possible. You can easily find up-to-date property details, demographic data, mortgage history, tax information, and much more.

You can also use PropStream Intelligence—powered by AI and predictive analytics—to refine your searches and be the first to find top-quality leads. This tool makes data faster and more accurate, offering actions like property condition analysis, calculating the likelihood of foreclosure, estimating wholesale value, and more.