New Commercial: Business Success While Helping Homeowners

While the allure of financial freedom and work flexibility is a driving force behind many real estate pros' choices to enter the industry, many also strive to make a difference in their communities by helping homeowners with the property changes they need to make.

This philosophy is at the heart of PropStream's latest commercial, which celebrates how real estate data can be a powerful tool for helping various types of real estate professionals scale their businesses while offering community-orientated solutions.

Real Estate Pros: A Multifaceted Business Providing a Range of Solutions

The commercial centers around Real Estate Pros, an agency with a dual mission of helping drive professional growth for real estate professionals while equipping them with the tools to help homeowners overcome challenging housing situations.

Real Estate Pros offers a comprehensive range of services, from helping homeowners sell their properties with the guidance of expert agents to assisting investors in finding lucrative opportunities and even facilitating refinancing with trusted loan originators. This agency’s focus is on providing tailored solutions that address various real estate needs.

Utilizing the Power of Real Estate Data to Change the Lead-Generation Game

At the core of Real Estate Pros' success is PropStream, a cutting-edge real estate data platform with built-in marketing tools and machine-learning-powered AI capabilities.

As demonstrated by the team at Real Estate Pros, PropStream empowers users to not only identify potential leads but also offer meaningful assistance to homeowners. By accessing extensive data, agents and investors can identify opportunities in the form of homeowners facing financial difficulties, enabling them to provide timely solutions such as selling options, investment opportunities, or refinancing alternatives.

How PropStream Solves Homeowner Problems

The opportunities for utilizing PropStream to solve homeowner problems are endless, but to give viewers a taste of what PropStream can help accomplish, we highlighted a few common scenarios:

1. A family with a tax lien who needs help resolving it

In this scenario, our pros use PropStream to find properties with tax liens, leading them to a property where we see a mother and her son distraught as they sit on their front porch packing moving boxes. 

Our concerned pros approach them to try to understand the source of their stress. The mother shares that they have a tax lien on their home, to which our loan originator offers her help, stating she can help make the lien disappear! 

Because the loan originator is able to uncover the family’s situation and offer personalized services, the family is able to move back into their home, offering a win-win situation for both the family and the loan originator.

2. A couple facing preforeclosure who need to sell ASAP

While exploring additional filtering options within PropStream, the pros overhear a couple arguing about their preforeclosure status as a result of their high interest rate.

Our investor assures them that he can help them get out of their compromising situation by purchasing the property and helping them find a new one using PropStream’s MLS data. This allows the couple to relocate to a more affordable property and avoid the significant credit hit they would face if the property went into foreclosure while providing the investor with a great deal.

3. A senior couple in need of downsizing help

The final demographic that is explored by our pros in the commercial is senior homeowners, which they find using PropStream’s Lead List.

We pan to a senior couple enjoying some freshly squeezed lemonade on their front porch. Our pros have an inkling that this couple may need to downsize, which turns out to be a correct assumption. After explaining that they don’t need the overabundance of space they currently have, the homeowners allow our agent to show them a new and exciting property (without yardwork)!

Innovative Solutions With Invaluable Results

PropStream’s data is more than just lists with numbers and addresses; it’s a real estate professional’s template for creating unique homeowner situations that allow them to explore often overlooked niches, help homeowners in need, and find opportunities in any market.

With this in-depth data offering a 360-degree view into the challenges many homeowners today face, real estate professionals can offer the most personalized level of service, going above and beyond to understand and satisfy their clients’ needs.

The Future of Real Estate is Here: PropStream It!

Watch our latest commercial and see how modern real estate pros are using PropStream to redefine success in an ever-evolving industry.

Join us in creating a future where business success and community help go hand in hand. Together, we can make a difference – one home at a time!

Bonus: Behind the Scenes With the PropStream Team

You may have noticed some familiar faces as well as some new ones.

Let’s explore PropStream’s team members who made an appearance in the commercial:

• Cassity (Social Media Specialist): Cassity, our star agent, discovered the power of using PropStream to find leads, which enabled her to help a senior couple find a new property that better suited their needs.
• Burton (Senior Product Specialist): Burton portrayed the real estate professional who happened to also be a PropStream expert as he helped Cassity uncover the endless benefits of using PropStream to find leads.
• Nicole (Marketing Director): Nicole brought our loan originator to life, exploring PropStream’s various use cases for MLOs and helping a family avoid losing their property.
• Chris (QA Analyst): Chris represented our investor audience, showcasing the ability to help a homeowner in preforeclosure while acquiring a below-market deal.
• Chenaé (Junior Marketing Coordinator): If you look closely at the end, you’ll see Chenaé celebrating with our real estate pros in the elevator after a day of finding incredible opportunities and helping homeowners in need!

Follow us on our social media channels to keep up with our team and to see them in future PropStream content: