Access and interpret demographic data for important real estate decisions with PropStream’s demographics insights datasets! Explore insights like owner versus renter percentages, housing types, average income, age distributions, education levels, and commute patterns—all within a one-mile radius of your subject property.
Discover how leveraging this data can help you assess location value drivers, compare properties, and confidently predict market trends.
You'll first need to pull up the property's details. Let's start by making sure we're on the search page. Then, type in the address in the search bar where you want to see the demographic information.
When the address pulls up, go ahead and click on details.
Once you’re on the Property Details page, locate and click on the demographics tab.
The demographic information you'll see is within one mile of the subject property we just searched. This area will provide plenty of valuable information, like the percentage of owners versus renters, housing types, average income, income brackets, household composition, total population by age group, the highest education level achieved, and even commute data.
What's also cool is that you can highlight any of these graphs to see the actual percentage of those results.
Additionally, utilizing demographic data allows real estate professionals like yourself to determine location value drivers like local amenities and schools quickly and accurately, aiding in property comparisons, valuations, and determining investment potential. It can also help mitigate location risks and anticipate future value.
Demographic data can be helpful for matching customers with their ideal lifestyle.
Identify areas that you can market to and show customers the potential value your product or service can bring.
Predict future markets based on demographic factors and their impact on real estate trends, and even become a local expert with valuable neighborhood insight and generate more leads in viable markets.
As you can see, the demographic dataset is very powerful and can be used in several ways by real estate professionals.
Want to learn more? Check out our blog on our demographics datasets. Thank you so much for watching!